Brake for Breakfast – October 3, 2018

Dr. Robert Bobert
Dr. Robert Bobert


October is Breast Cancer Awareness Month, and here at Madison Memorial, we’re celebrating with our event: Brake for Breakfast. This event is held to remind women to get their annual mammograms and remind everyone about the importance of maintaining breast health. As the saying goes, early detection is the best protection.

Idaho ranks 50th among states in the U.S. for breast cancer screening. Breast cancer is the most common type of cancer in women. In fact, 1 in 8 women will struggle with it during their lifetime. Early detection, most likely found with mammograms, has a 99% survival rate. Nonetheless, cancer has recently replaced cardiovascular disease as the leading cause of death in Idaho, which is directly linked to poor mammogram rates.

For nearly 15 years, we have organized Brake for Breakfast serving about 1500 individuals in Rexburg. Starting this year, we would like to more than double our awareness efforts to save even more women’s lives through screenings. Furthermore, Teton Radiology recently invested in a state of the art, accurate 3D screening imagery tool.
On October 3rd, starting at 7am, we will be providing FREE Brake for Breakfast items at the following locations:

Even though the event starts early in the morning, it’s never too early to show your support for breast cancer awareness! Pull up soon to your closest location to Brake for Breakfast and learn more about breast cancer!

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